One to One program creates bond with customers

One to One program creates bond with customers: “‘One grandmother,’ explains John Boudreau (mercurynews.com), ‘used a tutorial to learn how to make podcasts with Apple’s GarageBand software so she could read bedtime stories to her grandchildren, who live on the other side of the country.’ It’s just one of the examples Boudreau uses to explain how the One to One personal training sessions available at the retail Apple Store have become ‘one of the most powerful marketing tools for the Cupertino company.’”

(Via Apple Hot News.)

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